Privacy Policy
We are committed to protecting your personal data and your right to privacy.
Last updated: June 2025
1. Introduction
Nova ("we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (UAE PDPL). By using our platform, you acknowledge that you have read and understood this Policy.
2. Data We Collect
We collect the following categories of personal data: (a) Identity data — your name; (b) Contact data — email address, phone number, and delivery address; (c) Transaction data — purchase history and payment information (we do not store full card numbers); (d) Technical data — IP address, browser type, and device identifiers; (e) Usage data — browsing behaviour and interactions on our platform.
3. How We Use Your Data
We use your personal data to: process and fulfil your orders; manage your account and provide customer support; send order confirmations, shipping updates, and service-related notifications; improve our platform and personalise your experience; comply with our legal obligations under UAE law; and, with your consent, send you marketing communications about our products and offers.
4. Legal Basis for Processing
We process your personal data on the following legal bases: performance of a contract (to fulfil your orders); compliance with legal obligations under UAE law; our legitimate interests (such as fraud prevention and platform security); and your explicit consent (for marketing communications). You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.
5. Data Sharing
We do not sell or rent your personal data to third parties. We may share your data with trusted service providers — including payment processors, logistics partners, and cloud infrastructure providers — who act as data processors on our behalf under strict confidentiality and data processing agreements. We may also disclose your data when required by UAE law or a competent government authority.
6. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes described in this Policy, or as required by UAE law. Account data is retained for the duration of your account and a reasonable period thereafter. Transaction records are retained for a minimum of five years in accordance with UAE commercial and tax law requirements.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include industry-standard TLS encryption for data in transit, role-based access controls, and regular security reviews of our systems.
8. Your Rights
Under the UAE PDPL, you have the right to: access the personal data we hold about you; correct any inaccurate or incomplete data; request erasure of your data subject to legal retention obligations; restrict or object to certain types of processing; and request data portability. To exercise any of these rights, please contact us at support@nova-fashion.ofuq.ae. We will respond to verified requests within 30 days.
9. Cross-Border Data Transfers
If we transfer your personal data outside the UAE, we ensure that adequate safeguards are in place in accordance with the UAE PDPL requirements, including standard contractual clauses or transfers to jurisdictions recognised as providing an adequate level of data protection.
10. Children's Privacy
Our platform is not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected data from a child, please contact us immediately so that we can delete it without undue delay.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We will notify you of material changes by posting the revised Policy on our website with an updated effective date and, where appropriate, by email. Your continued use of our platform after such changes constitutes your acceptance of the updated Policy.
12. Contact and Data Privacy Enquiries
For any questions or concerns regarding this Privacy Policy, or to exercise your rights under the UAE PDPL, please contact our data privacy team through our Contact page or at support@nova-fashion.ofuq.ae. We will acknowledge your enquiry within 5 business days and respond in full within 30 days.
Cookie Preferences / تفضيلات ملفات تعريف الارتباط
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